Kafwabulula, A.C. and Mwange, A. 2025. Reconceptualizing Consumer Protection in Zambia: A Legal and Socioeconomic Review of Unfair Trade Practices and the Evolution of Statutory Consumer Rights. African Journal of Commercial Studies. 6, 1 (Mar. 2025), 207–212. DOI:https://doi.org/10.59413/ajocs/v6.i.1.19.