[1]
Akpan, I.M. et al. 2025. Consumers Purchasing Behavior, Advertising Mediums, and Generational Differences amongst Civil Servants and Pensioners in Akwa Ibom State. African Journal of Commercial Studies. 6, 4 (Jul. 2025), 22–31. DOI:https://doi.org/10.59413/ajocs/v6.i4.3.