Mufalali, S. M.; Muduli, R.; Mundia, M.; Ngoma, K.; Mwiya, B.; Sikachelela, J. Youth Consumer Preferences for Local Vs. International Brands: Implications for SMEs in Kabwe District, Zambia. AJOCS 2026, 7 (3), 523-532. https://doi.org/10.59413/ajocs/v7.i3.58.