Mufalali, S. M., Muduli, R., Mundia, M., Ngoma, K., & Sikachelela, J. (2026). From Exposure to Intention: How Social Media Entrepreneurial Content Shapes Youth Entrepreneurial Intentions in Kabwe District, Zambia. African Journal of Commercial Studies, 7(3), 356-364. https://doi.org/10.59413/ajocs/v7.i3.42