Kaela, W., Muduli, R., Mufalali, S. M., & Lukonde, J. (2026). From Technology Acceptance to SME Performance: The Mediating Role of Digital Marketing Adoption in Kabwe District, Zambia  . African Journal of Commercial Studies, 7(4), 124-132. https://doi.org/10.59413/ajocs/v7.i4.15