ARUN, Kumar D; VARSHA, V. Artificial Intelligence in Personalisation and Its Impact on Consumer Trust. African Journal of Commercial Studies, [S. l.], v. 7, n. 1, p. 41–45, 2026. DOI: 10.59413/ajocs/v7.i1.4. Disponível em: https://ijcsacademia.com/index.php/journal/article/view/395. Acesso em: 27 apr. 2026.