MWALE, Mirriam David; PHIRI, Moses. Assessment of the Effectiveness of Trade Kings Zambia Limited Advertising Strategies in Influencing Consumer Behaviour Among Residents of Mwalubemba Village in Chongwe Zambia. African Journal of Commercial Studies, [S. l.], v. 7, n. 3, p. 471–488, 2026. DOI: 10.59413/ajocs/v7.i3.54. Disponível em: https://ijcsacademia.com/index.php/journal/article/view/614. Acesso em: 13 jun. 2026.