MUFALALI, Simasiku Mwiya; MUDULI, Regina; MUNDIA, Mukwalikuli; NGOMA, Kayaza; MWIYA, Bruce; SIKACHELELA, Jimmy. Youth Consumer Preferences for Local vs. International Brands: Implications for SMEs in Kabwe District, Zambia. African Journal of Commercial Studies, [S. l.], v. 7, n. 3, p. 523–532, 2026. DOI: 10.59413/ajocs/v7.i3.58. Disponível em: https://ijcsacademia.com/index.php/journal/article/view/615. Acesso em: 13 jun. 2026.