Akpan, I.M. , Udo, E.G. and Akpan, O.M. (2025) “Consumers Purchasing Behavior, Advertising Mediums, and Generational Differences amongst Civil Servants and Pensioners in Akwa Ibom State”, African Journal of Commercial Studies, 6(4), pp. 22–31. doi:10.59413/ajocs/v6.i4.3.