L. Mataruka, C. . Zishiri, J. . Muzurura, W. P. . Mkumbuzi, and C. . Garatsa, “Enhancing Performance of Zimbabwean Service-based Firms through Digital Transformation and Sustainable Competitive Advantage: A Structural Equation Analysis”, AJOCS, vol. 5, no. 1, pp. 7–20, Jul. 2024, doi: 10.59413/ajocs/v5.i1.2.