Mulungu, Oscar, and Austin Mwange. “Integrating AI to Improve Customer Experience and Marketing in Zambia’s Insurance Sector: A Case Study of Selected Insurance Firms”. African Journal of Commercial Studies 7, no. 2 (April 21, 2026): 558–566. Accessed April 30, 2026. https://ijcsacademia.com/index.php/journal/article/view/511.