Zyola, Sharon, Simasiku Mwiya Mufalali, and Regina Muduli. “Beyond Price and Product: Drivers of Consumer Purchase Decisions in Zambia’s Petroleum Retail Market”. African Journal of Commercial Studies 7, no. 4 (August 15, 2026): 240–250. Accessed August 19, 2026. https://ijcsacademia.com/index.php/journal/article/view/689.