Financial Behavior and Entrepreneurial Success: An Empirical Analysis of Informal Markets in Zambia
DOI:
https://doi.org/10.59413/ajocs/v6.i.1.14Keywords:
Financial behavior, entrepreneurial success, informal sector, financial literacy, Zambia, financial inclusion, business sustainabilityAbstract
Small enterprises' success is much influenced by financial behavior, especially in the informal sector where financial knowledge and access to financial resources are few. Using data gathered from 350 traders in Lusaka's informal markets, this study examines the influence of financial behavior on entrepreneurial performance among Zambian informal traders. Using a mixed-methods approach, the study aggregates surveys, interviews, and regression analysis to assess how financial behavior relates to indices of corporate performance including profitability, growth, and sustainability. Results show a notable positive correlation (β = 0.62, p < 0.05) between disciplined financial behavior—that which includes saves, budgeting, and wise borrowing—and business success. To increase their business success and economic contributions, the study advises financial education programs, better access to financial institutions, and legislation encouraging financial capability growth among informal traders.
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