The Effect of Internal Communication on Employee Engagement at Zambia Information Communication Technology Authority

Authors

  • Christabel Simbulo University of Zambia image/svg+xml Author
  • Dr. Basil Hamusokwe Graduate School of Business , University of Zambia Author

DOI:

https://doi.org/10.59413/ajocs/v7.i2.19

Keywords:

Internal Communication, Employee Engagement, Organizational Effectiveness, Communication Barriers, ZICTA

Abstract

This study investigates the impact of internal communication on employee engagement at the Zambia Information and Communications Technology Authority (ZICTA). The primary aim is to critically examine the internal communication system within ZICTA and assess its influence on employee motivation and productivity. A mixed-method research design was employed, combining both qualitative and quantitative approaches. Key findings reveal a strong positive correlation between internal communication and employee engagement. However, barriers such as lack of timely communication, poor management responsiveness, and inconsistent messaging were identified as significant challenges affecting employee engagement. The study recommends prioritizing timely communication, investing in modern communication technologies, implementing regular feedback mechanisms, and fostering a culture of inclusivity to enhance internal communication effectiveness. This research emphasizes the critical role of effective internal communication in promoting employee engagement and organizational success at ZICTA.

Downloads

Download data is not yet available.

References

Clampitt, P. G., and Downs, C. W. (1993). Employee perceptions of the relationship between communication and productivity: A field study. Journal of Business Communication, 30(1), 5-28.

Creswell, J. W., & Clark, V. P. (2014). Mixed methods research. Thousand Oaks, CA.

Deci, E. L., and Ryan, R. M. (2000). The 'What' and 'Why' of Goal Pursuits: Human Needs and the Self-Determination of Behavior. Psychological Inquiry, 11(4), 227-268

Dehalwar, K. and Sharma, S.N., (2023). Fundamentals of research writing and uses of research methodologies. Edupedia Publications Pvt Ltd.

Dhone, M. Y., and Sarwoko, E. (2022). Internal communication and employee performance: The mediating role of motivation. Jurnal Ekonomi Modernisasi, 18(2), 255–263. https://doi.org/10.21067/jem.v18i2.6709

Heide, M. and Simonsson, C., 2014. Developing internal crisis communication: New roles and practices of communication professionals. Corporate Communications: An International Journal, 19(2), pp.128-146.

Rajhans, K., 2012. Effective organizational communication: A key to employee motivation and performance. Interscience Management Review, 2(2), pp.81-85.

Robert K. M; George C. R and Patricia Kendall, (1957), Social Theory and Social Structure Mass: Harvard University Press, pp. 287-293

Strandberg, J.M. and Vigsø, O., 2016. Internal crisis communication: An employee perspective on narrative, culture, and sensemaking. Corporate Communications: An International Journal, 21(1), pp.89-102.

Downloads

Published

2026-04-06

How to Cite

Simbulo, C., & Hamusokwe, B. (2026). The Effect of Internal Communication on Employee Engagement at Zambia Information Communication Technology Authority. African Journal of Commercial Studies, 7(2), 185-200. https://doi.org/10.59413/ajocs/v7.i2.19

Most read articles by the same author(s)