Factors Affecting the Adoption of Electronic Supply Chain Management in the Zambian Aviation Industry
DOI:
https://doi.org/10.59413/ajocs/v6.i5.19Keywords:
E-SCM, Technology Adoption, Diffusion of Innovation Theory, Aviation Industry, Perceived Innovation Characteristics, Adopter Characteristics, ZambiaAbstract
The dynamic growth of the Zambian aviation industry necessitates enhanced operational efficiency, making the adoption of Electronic Supply Chain Management (e-SCM) crucial for meeting demand and improving performance. Grounded in Rogers' (2003) Diffusion of Innovation (DOI) theory, this study examines the factors influencing e-SCM adoption within Zambia's primary aviation authority, Zambia Airports Corporation Limited (ZACL). Despite the importance of e-SCM, empirical research within this specific context is limited. This study employed a cross-sectional survey design using a quantitative approach, collecting data from 252 ZACL employees through a structured questionnaire. Data was analysed using correlation and multiple regression. The findings revealed that perceived innovation characteristics (β= .682, p< .001) and innovation communication channels (β= .244, p< .001) are significant positive predictors of e-SCM adoption. Conversely, adopter characteristics showed an unexpected significant negative predictive relationship (β= -.145, p< .029). Collectively, these factors explained 52.8% of the variance in e-SCM adoption. The study concludes that while perceived benefits and effective communication are key facilitators, the negative influence of adopter characteristics highlights unique contextual complexities that must be addressed. It is recommended that ZACL management prioritizes initiatives that enhance the perceived advantages of e-SCM and strengthen communication strategies to drive adoption.
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Copyright (c) 2025 Ethel Tembo Mwanaumo, Biemba Biemba (Author)
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